Social Media Promotion
- davinakaur
- Nov 29, 2020
- 3 min read
Updated: Dec 2, 2020
All Social Media accounts have an indistinguishable visual identity from my blog, with the same colours (blue and pink), logo, name (Fashion Tech) and username (@2020FashionTech). Tech stands for 'Techniques' and the full word was not used because "companies with short, simple names attract more shareholders, generate greater amounts of stock trading, and perform better on certain financial measures than companies with hard-to-process names.”
Numerous GIFs were uploaded to Facebook because "animated images make communication more charismatic and engaging between a brand and their consumers especially when they are relevant to your audience." The Insights Feature suggested that the GIF below significantly reached more people compared to other posts. This was the power of hashtags, since #Wednesday and #MidWeekMotivation was used and people typically search up for motivation on social media. At least 4 hashtags were used in each post to reach as many people as possible. Capital letters were used in the 1st sentence of each Post's caption to grab the viewer's attention instantly. The fire emoji 🔥 was utilised repetitively to suggest to the viewer that this post is important and worth the attention.
I engaged with my audience in a Professional manner by responding to any messages within 2 hours.
Polls successfully reached a large number of people through hashtags and 9 votes were received in the Poll below. The context of this Poll relates to my blog because it encourages viewers to check out my 'Screen-Printing' blog post. Twitter is the best Social Media platform for Polls to work successfully. This is because Polls on Instagram can only be added to Stories- which usually only reaches the accounts who already follow you.
A puzzle was uploaded to Instagram each week to seek interaction from consumers. A prize was mentioned (a follow from us), which typically motivates the viewer to take part in the Puzzle because they will be benefiting from it. There are many people on Instagram who compete with their friends in regards to the amount of followers they have. I was also creating a friendly persona for consumers, because I told them where they can find the answer. The context of this puzzle was a good opportunity for me to persuade people to visit my blog link in the BIO. My logo was placed in the image to strengthen branding and allow the viewer to recognise the brand. It was placed in the top left corner because typically, people read from left to right so it would be the first thing they see on the image.
The post was shared on Instagram Stories because it had the option for viewers to take part in the Quiz directly, with multiple choice answers being available. Instagram Stories are viewed more than posts because users know it won't take up more than 15 seconds of their time. I engaged with my audience by following the people who answered correctly. Emojis allowed me to connect with my audience on a personal level because "emojis help facilitates non-verbal communication, such as facial expressions and gestures, across various digital platforms."
It was insured that the YouTube videos lasted no longer than 3 minutes, because "the average human attention span is getting shorter as social media dominates the world with visual experiences." Subtitles were manually added to my video in order for it to be accessible to everyone. In addition, some viewers prefer reading subtitles rather than listening to the audio e.g. if they are in an environment where sound cannot be present.
ALL TECH BUZZ. 2020. The Power Of Emojis: Why We Use Them And What They Tell About Us. [online] Available at: <https://www.alltechbuzz.net/the-power-of-emojis-why-we-use-them-and-what-they-tell-about-us/> [Accessed 29 November 2020].
Meltzer, D., 2018. Why Short-Form Video Needs To Be Part Of Your Content Strategy. [online] Entrepreneur. Available at: <https://www.entrepreneur.com/article/308684> [Accessed 29 November 2020].
Nyström, Å., 2017. The Research Behind How Brand Names Impact Customers And What Name We've Changed At Buffer. [online] Buffer Resources. Available at: <https://buffer.com/resources/names-impact-customers/> [Accessed 29 November 2020].
Social Report. 2018. 5 Reasons To You Should Be Using Gifs In Your Social Media Campaigns. [online] Available at: <https://www.socialreport.com/insights/article/115005444323-5-Reasons-to-You-Should-Be-Using-GIFs-in-Your-Social-Media-Campaigns> [Accessed 29 November 2020].
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